A manufacturer of high-end BMX race frames, Daylight Cycle Co. designs and builds them on the California Gold Coast and not overseas using the latest technological advances. This start-up needed an identity and personality. We wanted to make sure it conveyed modern rooted in America. The logo integrates an eagle and monogram “D”. The vintage Americana look and feel harks back to classic motorcycle brands of Indian and Harley Davidson. The logotype has a hint of Coca-Cola and is used in several combinations with both eagle and tag line lockups. Colors are a combination of vintage and modern.