Voya: Pitches
Role: Art Direction • Design
Task: Pitch Campaign Concepts
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I never knew the prospect until the assignment came to me…deadlines were tight. Working with a strong team that were always in sync was a blessing. I worked closely with the creative director and financial writer with quick thumbnail sketches with visual references. Once we agreed on a few directions, I would either start the design process myself before passing files over to designers or review thumbnails sketches first. Two days before the presentation is when I’d start writing the visual rationales. Overall, these were fun and fast!